Purpose Built Optics
Purpose Built Optics
Featured Products
Light Pro :: Rossa LP
We believe pitching a bait to a billfish is different than Livescoping for crappie on Grenada Lake. The ability to clearly see your electronics should be the last thing on your mind. Are your sunglasses your secret weapon or a liability?
Freshwater :: Blue Indigo
You spend a lot of time and treasure pursuing your undeniable passion. Your eyesight is your most important advantage. Our Freshwater PBO series gives you science based innovation to seeing the water better.
Offshore :: Tuna Belly
The Tuna Belly lens is a staple in the performance driven Offshore lens category. This is not your grandfathers’ sunglasses. When you have to focus on a dorsal fin in 3-5, PBO is what you are going to want!
sunglasses Optically engineered by pursuit for Fishing, hunting and shooting
We are innovating to solve problems you may not know you have.
Testimonials
Apperal and Accessories
Rep the Hook and Bullet lifestyle. Shirts, Hats, Drinkware, Koozies and more.
What a hook and bullet image looks like
Win free sunglasses by sharing images of your Hook and Bullet life. Enter with every Hook and Bullet Life Instagram post you make simply by tagging us.
#hookandbulletlife
Stewardship
join us
Hunting and Fishing is about more than just harvesting game. Embracing the Hook and Bullet life is about making deeper and more meaningful connections with our natural resources. Each of us is a critical link. We should all be educators, stewards, and contributors to the preservation of species and habitat conservation that will ensure quality hunting and fishing for this and future generations.
FOLLOW OUR ADVENTURES @HOOKANDBULLETLIFE